ClickZ Walmart Insights Newsletter - 01.23.2025

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Editor’s Pick 🌟

PERFORMANCE MARKETING
You’re Not Spending Enough on Upper-Funnel Campaigns 😬

What’s driving the success of high-growth brands in 2025?

The Growth Accelerator Guide uncovers the strategies that are setting industry leaders apart, with exclusive benchmarking data, actionable insights, and proven frameworks for eCommerce growth.

One key takeaway? Upper-funnel campaigns are the foundation for robust ROAS.

🔍 Fospha analyzed tens of billions in eCommerce revenue, and the results are clear:

Brands allocating over 5% of their budget to Awareness & Consideration campaigns see dramatically higher ROAS—especially larger brands, achieving an average of 218% higher ROAS above this threshold.

For large brands, the rewards keep growing. Investing 10%+ of the digital budget in upper-funnel campaign leads to a staggering 110% higher ROAS compared to brands spending under this threshold.

📥 Download the full report here to discover how to build a high-impact full-funnel strategy.

MARKETING PREDICTIONS
Davos 2025: Marketing in the Intelligent Age

What happens when AI meets marketing at the world's most influential business summit?

At Davos 2025, the message was clear: AI is now the driving force behind advertising and the entire customer journey.

Imagine AI powering your ad campaigns on platforms like Google Performance Max and Meta Advantage+, freeing you to focus on what humans do best: creativity and strategy. Meanwhile, social media transforms into a shopping haven, blurring the lines between content and purchase.

This is the new reality of omnichannel retail, and the brands that master AI and social commerce will dominate the next decade.

Read ClickZ’s detailed analysis here

Specialty Bites 🍪

ECOMMERCE TECH INNOVATION
Walmart Enhances eCommerce Strategies with $200M Investment in Symbotic Robotics

Walmart offloads its Advanced Systems and Robotics division to Symbotic for $200 million, initiating a $520 million collaboration to refine its fulfillment systems. This alignment strengthens Walmart's digital commerce arm, leveraging Symbotic technology to amplify efficiency and precision in fulfilling orders across 400 Accelerated Pickup and Delivery centers, marking a pivotal enhancement in eCommerce strategy.

LUXURY ECOMMERCE INNOVATION
Rebag Innovates Strategy by Joining Walmart Marketplace's eCommerce Giants

Rebag's alliance with Walmart Marketplace surfaces strategic opportunities for luxury items like Louis Vuitton and Chanel to penetrate mainstream retail. This reflects Walmart's ambition in the luxury resale niche, aligning seamlessly with eCommerce diversification and market expansion, promising nuanced strategies for eCommerce professionals tracking consumer engagement and pioneering market trends.

WALMART METAVERSE EXPANSION
Walmart Integrates No Boundaries Fashion into Zepeto's Dynamic Market Platform

Walmart's push into the metaverse intensifies through its extended partnership with Zepeto, incorporating eCommerce for No Boundaries apparel. This progression elevates digital engagement by allowing real-world and virtual purchases, reflecting Walmart's strategic innovation in immersive retail experiences while tapping into Gen Z preferences, thus aligning with advanced digital commerce dynamics.

WCORPORATE POLICY OVERVIEW
Walmart's DEI Rollback Embraces Diversity with New Strategic Vision

Walmart reversed its DEI initiatives, aligning with similar corporate trends. While some conservatives praised this shift, shareholders and Democratic officials expressed concern, urging reconsideration due to potential civil rights impacts and customer alienation. Walmart maintains its commitment to inclusivity, emphasizing shared values but adapting its strategic focus and communications.

Influencer Corner 📣

Performance Pulse 📈

DIGITAL STRATEGY SHIFT
Brands Innovate and Thrive Amidst Potential U.S. TikTok Ban Challenges

The potential U.S. TikTok ban prompts brands to rethink strategies, focusing on diversification and international markets. House of Marketers emphasizes adaptability, advocating UGC, influencer partnerships, and cross-platform expansion. By leveraging strategic insights and a data-driven approach, brands can navigate disruptions and seize emerging opportunities for growth.

INFLUENCER MARKETING
Unlock Business Success with Influencer Marketing in 2025

Small businesses in 2025 can capitalize on influencer marketing for high ROI and cost-effective engagement. This approach leverages influencers' personal connections, surpassing traditional marketing efficiency. Strategic partnerships boost brand awareness and customer loyalty, with micro-influencers offering budget-friendly opportunities for robust, targeted growth in a competitive digital landscape.

GOOGLE ADS STRATEGIES
Avoid Common Mistakes for Six-Figure Google Ads Growth

Identify and resolve six common Google Ads pitfalls to boost eCommerce success:

1. misjudging performance
2. mismanaging bids
3. neglecting prioritization
4. products too niche
5. conversion tracking errors
6. outdated campaign structures

Strategic adjustments can dramatically enhance campaign efficacy and revenue, leading to sustainable growth and achieving six-figure targets.