ClickZ Walmart Insights Newsletter - 11.21.2024

From selfies to sales—crack Snapchat now.

Author

Priscilla Soedarpo
November 21, 2024

Snapchat Playbook 👻

Snapchat isn’t just for selfies – it’s a goldmine for e-commerce marketers! Fospha’s Ultimate Snapchat Playbook is your go-to guide for crafting campaigns that convert.

Here's a sneak peek of what’s inside:

✨ Why Snapchat? Discover the untapped opportunities and why Snapchat deserves a spot in your strategy.

🎯 Winning Strategies: Launch Snapchat as a new channel with three easy steps to set yourself up for success.

📈 Scale Efficiently: Learn how to grow your Snapchat campaigns without wasting time or budget.

🎨 Crack Creatives: Nail your next ad with key tips for creating scroll-stopping content.

🔄 Go Full-Funnel: Maximize results by building a strategy that engages at every stage of the funnel.

Sign up now for early access and take your campaigns to the next level!

Niche Nuggets 🔎

Online hypermarkets are revolutionizing ecommerce by offering a vast range of products and competitive pricing, making them a one-stop shopping destination. These platforms, like Amazon and Walmart, provide:

  • Extensive Product Range: Everything from groceries to electronics in one place.

  • Competitive Pricing: Economies of scale allow for lower prices.

  • Convenient Delivery: Options like click-and-collect enhance user experience.

For sellers, online hypermarkets offer:

  • Global Reach: Access to millions of potential customers.

  • Advanced Technology: AI-driven personalization and logistics optimization.

  • Partnership Opportunities: Collaborations, like BigCommerce with Walmart, democratize market access.

Embrace these platforms to tap into global opportunities and redefine your ecommerce strategy.

Walmart and Best Buy are gearing up for Black Friday with early promotions. Walmart's campaign began on Nov. 11, featuring online and in-store deals, including an "inflation-free" Thanksgiving dinner package - positioning itself as a value-driven choice.

Best Buy started its holiday promotions in September, with Black Friday sales beginning Nov. 21. Customers can shop in-store or online, with early access for members. On Nov. 29, exclusive app flash deals will be available. From Nov. 21 to Dec. 2, virtual sales experts offer assistance. Both retailers aim to enhance the shopping experience with personalized options and innovative campaigns.

Walmart has once again been recognized as the top retailer in Kantar's annual PoweRanking report, marking its 28th consecutive year at the top. This achievement highlights Walmart's ability to grow and scale despite economic challenges, focusing on strengthening relationships with shoppers. Notably, Target and Kroger swapped positions to rank second and third, respectively, due to Target's enhanced shopper experience and Kroger's data-driven strategies.

On the manufacturer side, PepsiCo maintained its position as the top supplier for the ninth year, praised for its growth and consumer-focused practices. Other top manufacturers include Coca-Cola, Procter & Gamble, Nestlé, and Unilever. This dynamic landscape emphasizes the importance of adapting to consumer-driven shifts, as highlighted by Kantar's insights into evolving retail and manufacturing trends.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-payoptions and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

ClickZ is a Contentive publication in the DTC Ecommerce division