ClickZ Walmart Insights Newsletter - 12.05.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Specialty Bites 🍪

E-COMMERCE MARKETING
Walmart's Strategic Leap into Live TV Commerce with NBC

Walmart’s collaboration with NBCUniversal brings shoppable ads to linear TV, debuting with the NFL just in time for the holiday season. Using QR codes and a text-to-shop tool, this innovation blurs the lines between entertainment and e-commerce, creating a seamless shopping experience for viewers.

This move signals the growing potential of interactive advertising to drive conversions and enhance audience engagement. Walmart’s strategy highlights how integrating real-time shopping tools into high-visibility content can expand reach, foster convenience, and gain an edge in the competitive retail landscape.

E-COMMERCE STRATEGIES RETAIL
Walmart Adds New Delivery Option in Canada

Walmart Canada's strategic collaboration with DoorDash is a game-changer for e-commerce marketers. This partnership offers on-demand delivery from 300+ stores, enhancing customer access to groceries and merchandise. E-commerce professionals should note how this innovation aligns with seamless customer experiences and efficiency, crucial for staying competitive in the evolving retail landscape.

E-COMMERCE STRATEGIES INSIGHT
Ad Buyers Double Down on Walmart's Retail Media Business

Walmart's burgeoning retail media sector heralds a strategic pivot for e-commerce marketers. Strengthening ad capabilities and strategic alliances, Walmart Connect draws marketer attention. This rise leverages Walmart's expansive reach and e-commerce growth, offering actionable insights for those navigating the retail media evolution, challenging you to redefine competitive strategies effectively.

E-COMMERCE STRATEGIES ANALYSIS
Walmart and Amazon Turn to NFL to Score Holiday Shoppers

Walmart’s QR code integration and Amazon’s “Haul” platform highlight a race to capture budget-conscious shoppers, directly challenging fast-fashion disruptors like Shein and Temu. These moves showcase how established giants are adopting cost-efficient tools and platforms to stay competitive in the value-driven retail space. By focusing on streamlined logistics, accessible shopping experiences, and collaborative partnerships, brands can attract budget-savvy customers while standing out in a crowded marketplace. The lesson? Innovate not just in product but in experience, making affordability and convenience core pillars of your strategy.

Performance Pulse 📈

E-COMMERCE INSIGHTS
Challenges of An Extended BFCM

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
E-commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for e-commerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your e-commerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach differentiates brands and offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.