ClickZ Walmart Insights Newsletter - 12.12.2024

What Motivates Walmart Holiday Shoppers 🤔

Author

Zihan Lyu
December 12, 2024

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to Walmart Insights, your go-to newsletter for updates and analysis on the trends shaping retail and e-commerce at Walmart. As the holiday season approaches, we're here to help your campaigns hit the mark.

Top Reads 🌟

Walmart holiday shoppers prioritize early shopping, and online research, with a focus on clothing, toys, and electronics. Price and availability drive decisions, while webrooming remains popular. Walmart strategic use of promotions and celebrity partnerships aims to enhance customer engagement and capitalize on holiday-shopping sales.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Specialty Bites 🍪

Walmart enhances its holiday shopping experience with automated fulfillment centers, offering next-day shipping and flexible returns. The retailer introduces Background Joys for social shopping and a grand finale deals event. These strategic moves aim to optimize customer convenience and engagement, reflecting Walmart commitment to supply chain transformation.

Walmart acquisition of Vizio enhances its retail media network, offering strategic advertising opportunities akin to Amazon model. Vizio SmartCast system, with 19 million active accounts, provides Walmart with valuable streaming ad inventory, enabling marketers to leverage Walmart extensive shopper data for performance-driven TV advertising.

Retail Industry Walmart and Amazon achieved record sales during BFCM, driven by strategic omnichannel approaches. Walmart gains in premium markets and Amazon focus on independent sellers highlight their adaptability. Both companies leverage digital and physical channels to meet evolving consumer expectations, ensuring strong holiday performances.

Fancy Sprinkles partners with Walmart to launch Baking Confetti, a vibrant blend of sprinkles and chocolates. This collaboration promises to elevate cookie aesthetics and appeal, offering a strategic advantage in the market by combining innovation with Walmart extensive reach.

Influencer Corner 📣

Tommy Clark on LinkedIn: Every marketer should study the masterclass Shopify just put on in content marketing

1️⃣ Founder-led content: Posts by Shopify’s CEO and President outperformed the brand account by 40x. Personal beats corporate.
2️⃣ Post more, win more: During BFCM, Harley posted 19 times on X. Tobi, 12. Frequency drives results.
3️⃣ IRL → URL: Turning a Vegas Sphere ad into viral social content shows how to scale big ideas digitally.
Smart, relentless, and impactful—this is how you dominate marketing moments.

Small-scale, big impact: The power of intimate brand activations

From Glossier’s NYC pop-ups to Prada’s flower cart and rhode skin’s photobooths, brands are showing that smaller, in-person experiences can create unforgettable moments.
The key? Personal, accessible activations that leave a lasting impression.

Jordan West on LinkedIn: Here are the highlights from TikTok Shop BFCM 2024👇

165% shopper growth YoY, $100M+ in Black Friday sales (3x last year), and a jaw-dropping 7.5 billion impressions on shopping hashtags! The momentum is undeniable.

Jordan’s bold prediction: TikTok Shop will hit $1 billion GMV by BFCM 2025. 💰

Performance Pulse 📈

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

Customer Relations

📍 London, UK

Influencer Partnerships

📍 Indianapolis, IN

Influencer Partnerships

📍 Broomfiled, CO

Marketing & Comms

 📍 Austin, TX, USA

What did you think of this week's edition?

Login or Subscribe to participate in polls.

ClickZ is a Contentive publication in the DTC Ecommerce division