Don’t Put All Your Eggs in One Channel | Walmart Insights Newsletter

PLUS: Walmart Leverages AI to Cut Fashion Lead Times by 18 Weeks

Author

Zihan Lyu
April 16, 2025

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Welcome to Walmart Insights, your go-to newsletter for updates and analysis on the trends shaping retail and eCommerce at Walmart.

Top 5 adtech tools this week: Fospha, Pentaleap, Compliant, Oktopost and Claritas | Performance Marketing World

Top 5 adtech and martech tools this week: from decoding competitor strategies to proving the ROI of in-game ads, here’s our round up of new ways to power up your tech stack.

This week:
– Fospha: Halo tool measures true cross-channel marketing impact on DTC Amazon sales
– Pentaleap: teams up with Vantage to offer retail media networks a unified path-to-purchase
– Compliant: working with Fiducia to boost programmatic media quality for clients
– Oktopost: new Content Marketing Intelligence to decode competitor strategies for B2B clients
– Claritas: teaming up with Anzu.io to prove ROI of intrinsic in-game ads

Specialty Bites 🍪

RETAIL PARTNERSHIP EXPANSION

360 Pet Nutrition's partnership with Walmart significantly expands its retail presence, facilitating wider access to their freeze-dried raw pet food. The brand's focus on minimally processed, whole-food nutrition aligns with consumer trends favoring natural pet diets. As the availability broadens, marketing professionals should note the strategic alignment of brand values with consumer demand in fostering successful retail collaborations.

FASHION INNOVATION

Walmart's new AI tool, Trend-to-Product, significantly reduces fashion lead time by 18 weeks, enabling rapid production of on-trend, high-quality apparel at low costs. By synthesizing global data, designers can swiftly generate mood boards and tech packs, optimizing the design process. This innovation positions Walmart to effectively meet consumer trends and expand AI applications beyond fashion, signaling strategic insights for marketing professionals looking to harness AI for efficiency and creativity.

RETAIL STRATEGY

Walmart is set to expand its product range and harness technology to counteract economic challenges, boosting its eCommerce offerings and brand introductions on its Marketplace platform. Sam's Club aims to enhance its eCommerce and physical presence by remodeling stores and increasing locations, seeking to double membership and integrate technology-driven experiences. These efforts position Walmart and Sam's Club as aggressive players in retail, expanding digitally and in-store for sustained growth.

RETAIL LOGISTICS BATTLE

Walmart's expansion into delivery logistics poses a significant challenge to Amazon's eCommerce dominance by leveraging its extensive physical store network for last-mile delivery. This move, including the GoLocal service and drone delivery initiatives, attracts marketers with lower costs and improved delivery speed. Amazon's innovations in logistics and sustainability highlight the intensifying competition that drives rapid industry changes.

MARKET TRENDS

Delta and Walmart's profit cuts highlight market volatility and uncertainty due to tariffs. This trend suggests that S&P 500 earnings may dip, impacting strategies for marketers focused on forecasting and risk management. Companies must adapt quickly to maintain market share amidst shifting economic pressures.

Influencer Corner 📢

Experience Over Possession, Gen'Z Luxury | Juan Campdera

Gen Z values experiences over owning luxury goods, favoring moments they can share and showcase on social media. This has driven demand for experiential luxury like exclusive events, pop-ups, and limited-edition releases that foster community and exclusivity.

+71% Gen Z say they would rather spend money on an experience than a product.

+75% Gen Z beauty consumers claim that "the brand’s values and storytelling" significantly influence their purchasing decision.

The “Marketing & Communication Manager” Starter Pack 👩🏼‍💻 | Emma Bauditz Hansen

Included in the box:
💻 A MacBook that never closes
☕ Coffee, because ideas don’t come without it
🎧 AirPods (always connected to the wrong device)
🕶️ Sunglasses for the lunch breaks outside ofc
 📱 LinkedIn and Canva, where the magic (and mild panic) happens
 💄 A touch of lipstick for a perfectly practiced “I’ve got this” face
& a smile that means “This brand is in good hands”

Optimization Hub ⚙️

ACCOUNT-BASED MARKETING

LinkedIn stands out as the premier platform for account-based marketing due to its unmatched targeting capabilities that effectively reach specific companies and roles. Leveraging LinkedIn's tools, such as matched audiences and layered targeting approaches, significantly enhances conversion rates and ROI, as engagement-based strategies increase retargeting prospects by 40%. To maximize LinkedIn's power, marketers should define precise ideal customer profiles and integrate AI-powered tools for dynamic audience optimization.

AI SEARCH STRATEGIES

Google's AI Mode is transforming search by integrating AI-driven, conversational interactions akin to ChatGPT into its platform, reshaping SEO efforts. This demands a focus on generative engine optimization and enhanced content quality, leveraging structured data, and developing authoritative backlinks to remain visible and competitive. AI tools and insights are critical for adapting strategies to this new search paradigm.

AI INVESTMENT STRATEGY

Amazon CEO Andy Jassy underscores the necessity of significant AI investments to enhance customer experiences and maintain competitiveness. With around $8 billion invested in AI startup Anthropic, Amazon integrates AI into its offerings, such as the revamped Alexa voice assistant. This positions the company at the forefront of providing enriched, personalized experiences, serving shareholders and aligning with industry trends.

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