Walmart’s AI assistant is here to work smarter | Walmart Insights Newsletter

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Editor’s Pick 🌟

The Secret to Winning with PMax and Search

Are your PMax and Search campaigns working against each other, or in perfect harmony? Fospha's groundbreaking PMax & Search Playbook proves the hidden power of their combined force, revealing the secrets to maximizing your ROI.

• The PMax & Search Power Couple: Discover the optimal budget split between Performance Max and Google Search, driving maximum ROAS and unlocking unprecedented growth.

• Convert More Customers, More Efficiently: Learn winning creative strategies that make every ad dollar count, turning clicks into conversions with precision.

• Real Blueprints from Industry Leaders: See how brands like Samsonite and END. Clothing are turning these insights into tangible, scalable growth.

Gain the competitive edge you need in the Google advertising space. Understand the true impact of your PMax and Search campaigns and outperform competitors with the latest data.

🔗 Download the PMax & Search Playbook 🔗

Expert Opinion 🧠

Beyond Shelf Space: Why Walmart Connect Is Becoming a Strategic Growth Engine

Retail media is having a moment—and Walmart Connect is quietly becoming one of its most powerful players. But for brands, the real opportunity isn’t just about plugging into ad inventory. It’s about tapping into something far more valuable: proximity to the point of sale and the shopper mindset.

Walmart Connect has grown into a serious media force, fueled by its access to first-party data from over 4,700 stores and one of the most visited retail websites in the U.S. For brands, this means the ability to target real shoppers—not proxies—with messaging that’s deeply contextual, whether online or at the shelf.

What sets Walmart Connect apart isn’t just scale—it’s integration. A recent CPG launch campaign aligned digital ads with in-aisle displays and real-time inventory visibility. The result? Increased store traffic and digital lift that wouldn’t have happened with siloed campaigns. It’s this omnichannel precision that makes the platform more than just a media buy—it’s a business lever.

So what should brands do now?

-Rethink campaign architecture: Plan for digital and physical synergy from day one.

-Mine the data: Walmart’s shopper insights aren’t just for targeting—they’re a goldmine for merchandising, messaging, and product development.

-Test and iterate: The platform’s agility enables real-time learning loops if you’re set up to use them.

-Go beyond the banner: Explore APIs and custom formats that bring product storytelling to life in ways traditional retail can't.

Walmart Connect isn’t just riding the retail media wave—it’s redefining what media means in a retail environment. For brands selling through Walmart, it’s not an add-on channel. It’s fast becoming the strategic core of how growth happens.

Specialty Bites 🍪

ECOMMERCE SEO STRATEGIES

Optimize Walmart Listings with Top SEO Strategies for Increased Sales

For marketing professionals seeking to enhance eCommerce strategies on Walmart, effective search engine optimization (SEO) is crucial. Key tactics include optimizing product titles and descriptions, employing high-quality images, and leveraging competitive pricing. These strategies are designed to improve visibility and sales performance in the Walmart Marketplace ecosystem.

WALMART GROWTH STRATEGIES

7 Best Walmart Marketplace Consultants to Consider in 2025

Walmart Marketplace is an expanding platform, with benefits like less competition and lower advertising costs, making it attractive for sellers. For effective scaling, choosing a consultant like SalesDuo, Canopy Management, or others can provide strategic expertise in account management, advertising, and compliance, ensuring increased profitability. Look for consultants offering Walmart-specific knowledge, comprehensive service offerings, and transparent reporting to maximize success.

RETAIL INNOVATION TRENDS

Walmart Introduces AI Assistant Wally for Enhanced Retail Workflow and Efficiency

Walmart's introduction of the AI assistant Wally exemplifies how integrating AI into retail operations can streamline complex tasks like data entry and analysis, enabling faster, informed decision-making. This AI-powered tool adapts based on merchant feedback, ensuring continuous alignment with business needs and enhancing customer experiences. The adoption of AI assistants illustrates a shift towards more efficient, data-driven retail environments, vital for marketers focusing on strategic industry insights.

RETAIL COMPETITION

Amazon and Walmart's Retail Strategies Compete for Market Dominance in New Era

In the evolving hybrid retail landscape, both Amazon and Walmart continue their tussle to integrate online and in-store experiences. Amazon leverages its eCommerce dominance, AWS profitability, and innovative retail strategies, while Walmart focuses on its expansive physical network and emerging markets. Marketers should note the strategic opportunities for integrating the best practices of both models to sustain growth and competitive advantage.

SOCIAL COMMERCE EXPANSION

Walmart Ventures into Social Commerce by Partnering with Top Social Platforms

Walmart is set to join the social commerce arena by partnering with social platforms for in-app shopping, mirroring Amazon's eCommerce approach. This move enables quicker, integrated shopping experiences directly within apps, aligning with industry shifts towards seamless consumer engagements. Marketing professionals should note this as a potential trendsetter in retail strategies, enhancing competitive positioning against established giants like Amazon.

Influencer Corner 📣

Optimization Hub ⚙️

CHECKOUT OPTIMIZATION

Optimize Your Checkout Process for Superior Sales and Customer Satisfaction

Checkout optimization is critical for reducing eCommerce cart abandonment, with best practices including transparent upfront costs, diverse payment options, and a smooth guest checkout process. High cart abandonment is linked to hidden fees, complex navigation, and lack of trust signals. Implementing clear, secure, and streamlined checkout processes increases conversion rates significantly.

SEARCH INNOVATION

Generative AI Enhances Consumer Decisions With Smart, Predictive Tools

Generative AI is transforming consumer decision-making by aiding complex choices like luxury trips and financial investments through recommendations and comparison tools. Brands can gain competitive benefits by integrating AI in search strategies, focusing on Google's E-E-A-T principles, and utilizing AI for content creation and optimization. Early adoption of AI-driven strategies enhances brand discovery and engagement in a digitally evolving marketplace.